Hotmart is the platform most Brazilian and Latin American creators reach for when they want to sell an online course, ebook, or membership, and it's the app millions of buyers open to actually watch or read what they paid for. It works, and the ecosystem around it (affiliates, checkout, funnels) is genuinely dense. The friction shows up in two places: the transaction cuts that eat into thin-margin products, and a mobile app that reviewers routinely describe as slow, crash-prone, or awkward once a catalog gets large. These Hotmart alternatives cover the same ground from different angles, some cheaper, some more polished, some closer to the community and course model that has been eating into Hotmart's audience.
We compared seven platforms that compete with Hotmart on Android, either as a place for creators to sell or as a place for learners to access what they bought. Each one is actively maintained, has real market share, and solves a specific complaint people leave about Hotmart.
Quick comparison
| App | Best for | Free plan | Starting price | Standout feature |
|---|---|---|---|---|
| Nutror | Brazilian creators and learners who want an Eduzz-native app | Free to install and use for buyers | Free for buyers; creator fees on Eduzz plans | Native Eduzz integration and offline downloads |
| Kajabi | Global creators who want an all-in-one | Free trial only | Around $69/mo (annual) | Site, email, funnels, and courses in one |
| Teachable | Creators who want a course-first platform | Free trial only | $29/mo (annual) | Simple course builder and Teachable AI |
| Skool | Community-first creators who bundle courses | 14-day free trial | $99/mo Pro | Discussion, courses, live sessions in one feed |
| Udemy | Learners who want a huge catalog on tap | Free courses available | Individual courses from a few dollars on sale | 250,000+ courses and frequent discounts |
| Coursera | Learners who value university-issued certificates | Audit most courses free | Coursera Plus around $59/mo | Programs from real universities and industry partners |
| Monetizze | Brazilian producers and affiliates | Free to install and use | Free to join; fees per sale | Producer and affiliate dashboards in one app |
Why people leave Hotmart
The transaction fees stack up. Hotmart's standard fee plus Brazilian payment processing takes a real bite out of every sale, and it hurts most on low-priced ebooks and small membership tiers where margins are already thin. Creators pricing under R$ 100 routinely compare the effective cut against Eduzz, Monetizze, and international options.
The app is heavy on catalog day. Reviews on the Play Store point to slow load times when a buyer has 20-plus purchased products, sync issues between the app and web, and video playback that stutters on mid-range devices. It's the app most Hotmart complaints land on, not the web.
Support timelines and payout delays. When something breaks on a launch day, the queue matters. Alternatives with English-first support or with tighter LatAm payout windows come up often in creator forums.
Community and courses are drifting into one product. Skool, Circle, and Mighty Networks have made the case that a community feed with courses inside beats a static course catalog. Some Hotmart creators are moving parts of their catalog to those platforms even when Hotmart still handles the flagship product.
Which Hotmart alternative should you pick
- Nutror if you're already inside Eduzz's Brazilian ecosystem or you want a Hotmart-style buyer app with fewer complaints.
- Kajabi for the most complete all-in-one global creator platform.
- Teachable for a simpler, course-first platform without the funnel machinery.
- Skool when the community is the product and the courses sit inside it.
- Udemy if you're a learner who wants a huge catalog without picking one creator's ecosystem.
- Coursera for university and industry certificates that carry weight on a resume.
- Monetizze if you want a Brazilian Hotmart-style stack with a slightly different fee structure and affiliate model.
Stay on Hotmart when the launch already runs there, when your affiliate network is deep in the platform, or when the R$ payment rails and installment options are the whole reason your funnel converts. Nothing on this list matches Hotmart's Brazilian checkout experience out of the box.
1. Nutror, the Brazilian Eduzz-native app
Nutror is Eduzz's consumer app, and it's the closest one-for-one swap for buyers who leave Hotmart. Roughly 5 million installs on Google Play, a straightforward library screen, offline downloads for videos and materials, and certificates generated once a course is completed. For Brazilian creators, Eduzz sits alongside Hotmart in the same category, with a comparable checkout and affiliate stack behind the scenes.
Nutror vs Hotmart: Nutror is the buyer app for Eduzz's producer platform, so the swap works when the creators you want live on Eduzz. The mobile experience is lighter and reviewers report fewer catalog issues.
Where it falls short: the whole system is only useful if the course you want is sold through Eduzz. If your Hotmart library sits with a creator who has not migrated, Nutror can't help you.
Pricing:
- Free for buyers.
- Creators pay Eduzz's producer fees on each sale rather than a monthly subscription.
Migrating from Hotmart: if the creators you follow are already on Eduzz, install Nutror and sign in with the same email you used at checkout. Older Hotmart purchases stay in Hotmart; the swap is per-creator, not retroactive.
Bottom line: the natural landing spot for Brazilian buyers looking for a Hotmart-shaped app that runs better on device.
2. Kajabi, the global all-in-one
Kajabi is the most complete competitor if you care about running the whole business (site, email, funnels, communities, and courses) from one login. The consumer app is used by buyers to consume purchased content, and it's genuinely polished: offline downloads, cast to TV, and a library screen that stays fast at scale. On the creator side, Kajabi charges a flat monthly fee with no transaction cut on top.
Kajabi vs Hotmart: Kajabi is a subscription-first creator platform aimed at global creators, without a marketplace. Hotmart handles Brazilian payments and affiliates better, but Kajabi keeps the whole stack under one roof at a predictable cost.
Where it falls short: the price is the price. Kajabi is not the platform to launch a R$ 27 ebook on, and there's no marketplace to bring you buyers.
Pricing:
- Free trial only, then paid plans that start around $69/month billed annually.
- Branded mobile app add-on around $199/month for creators who want their own icon on the Play Store.
Migrating from Hotmart: creators who want to run a global operation can port courses to Kajabi and route new sales through it while old Hotmart products keep running. Buyers who bought a Kajabi-hosted course install the Kajabi app or the creator's branded app and sign in.
Bottom line: the right pick if the tools around the course (funnels, email, community) matter as much as the course itself.
3. Teachable, course-first, less overhead
Teachable is a course-first platform used in more than 180 countries, and its mobile app is the buyer view for any course hosted on a Teachable school. The interface is deliberately simple: lessons on the left, video on the right, notes below. Teachable AI can now help creators generate quizzes and outlines, which meaningfully speeds up course production for people who are stuck at the blank page.
Teachable vs Hotmart: Teachable is cheaper to start than Kajabi and less opinionated than Hotmart. It works well if the plan is to build a small catalog and sell to your own audience.
Where it falls short: the Starter plan has real limits (a small product cap and a transaction fee), and there is no marketplace here either.
Pricing:
- Starter plan around $29/month billed annually (with a per-sale transaction fee).
- Builder plan around $69/month billed annually, no transaction fees.
- Growth plan around $139/month billed annually with unlimited students.
Migrating from Hotmart: export your course outline and video assets from Hotmart, re-upload to a Teachable school, and route the sales page through Teachable's checkout. The app takes over from there for buyers.
Bottom line: the sensible middle option when Hotmart feels too heavy and Kajabi feels too much.
4. Skool, community-first, courses inside
Skool is the platform that made the community-plus-courses model mainstream. Every group looks like a lightweight forum with a course section attached, a leaderboard, a calendar, and live events. The mobile app has push notifications for replies and course drops, and the video hosting is built in so you don't need Vimeo or Wistia. It's a different shape from Hotmart, and for creators whose product is discussion as much as content, it can replace Hotmart entirely.
Skool vs Hotmart: Skool is best when the value is the room, not the video. Hotmart is best when the product is a structured course sold at scale.
Where it falls short: the course builder is intentionally minimal. If you need drip content, quizzes with logic, or SCORM, this isn't it.
Pricing:
- Hobby plan around $9/month (single admin, higher transaction fee).
- Pro plan around $99/month (unlimited admins, lower transaction fee).
Migrating from Hotmart: creators can rebuild the syllabus inside Skool's course builder and migrate the audience to a Skool group. The one-time reset can rebuild engagement that a Hotmart catalog page can't.
Bottom line: the pick when the community is the product and courses are a bonus rather than the point.
5. Udemy, the marketplace catalog
Udemy is the marketplace answer to Hotmart. Buyers install the app for a catalog of more than 250,000 courses across programming, design, business, and languages, and prices dip low during Udemy's recurring sales. The mobile app supports download-for-offline, playback speed control, and progress sync across devices, which are all reasons buyers use Udemy over Hotmart when the course they want happens to be on both.
Udemy vs Hotmart: Udemy is a marketplace with search, sales, and reviews. Hotmart is a creator-driven platform with launches and affiliates. Different economics on either side.
Where it falls short: creators earn a small fraction of the sticker price on marketplace sales, and pricing is set by Udemy's promotions more than by you.
Pricing:
- Individual courses starting from a few dollars during sales, up to full retail.
- Udemy Personal Plan around $16.58/month billed annually for unlimited access to a curated subset.
- Udemy Business for teams, billed per user.
Migrating from Hotmart: for buyers, install Udemy and search for the topic you were about to buy on Hotmart. The mobile experience is one of the better ones in the category, and the sale price on Udemy is often lower than the Hotmart list price.
Bottom line: the fastest way to get more content for less money if you don't need a specific Hotmart creator.
6. Coursera, for real certificates
Coursera is the platform to reach for when the goal is a credential a recruiter will recognize. Courses come from universities (Yale, Stanford, Imperial College) and industry (Google, IBM, Meta), and completed certificates carry those brands. The Android app handles offline downloads, subtitles in dozens of languages, and progress sync. Most individual courses can be audited free; certificates and the graded assignments require a paid enrollment or Coursera Plus.
Coursera vs Hotmart: Coursera is for structured learning with recognizable credentials at the end. Hotmart is for direct-to-audience creator courses. Different buyer, mostly.
Where it falls short: creators can't just publish here. Coursera partners with institutions, so this list is for buyers, not sellers.
Pricing:
- Audit most courses free (no certificate).
- Individual course certificates from around $49.
- Coursera Plus around $59/month or roughly $399/year for unlimited access to most courses and certificates.
Migrating from Hotmart: for buyers who bought a professional development course on Hotmart, search Coursera for the equivalent topic. If a university or a big-tech program covers the same skill, the certificate on the other side is usually the deciding factor.
Bottom line: the right pick when the piece of paper on the other side actually matters.
7. Monetizze, the other Brazilian option
Monetizze is the Brazilian producer-and-affiliate platform that sits closest to Hotmart's operating model. The mobile app is aimed at creators and affiliates rather than buyers: real-time sales, commission dashboards, transfer management, and manual delivery of purchases. For a Brazilian creator building a second sales channel, Monetizze is the option most likely to feel familiar.
Monetizze vs Hotmart: Monetizze charges per-sale fees rather than a monthly subscription, with a comparable creator-plus-affiliate model. The buyer-facing experience is thinner than Hotmart's app, so most consumer traffic still lands on the web.
Where it falls short: the buyer app is functional rather than delightful. Video playback and library organization trail Hotmart on device.
Pricing:
- Free to join for producers and affiliates.
- Per-sale fee taken out of each transaction; the exact rate depends on the plan and product price.
Migrating from Hotmart: creators can list a product on Monetizze in parallel with Hotmart, share a Monetizze checkout link where the fee math is better, and route affiliates to the Monetizze marketplace.
Bottom line: the Brazilian alternative for creators who want to keep the same operating model with a different fee structure.
How to choose
Pick Nutror when the creators you follow are already on Eduzz. Pick Kajabi when you want the whole business (site, email, funnels, community, courses) in one place and the monthly price is not the sticking point. Pick Teachable when you just want to sell a course cleanly without the funnel machinery. Pick Skool when the community is doing the heavy lifting and the course rides on top of it. Pick Udemy if you're a buyer chasing a topic rather than a creator. Pick Coursera when the credential at the end is what you're paying for. Pick Monetizze if you're a Brazilian creator who wants a Hotmart-style stack with a slightly different fee model.
Stay on Hotmart for launches that already run there, for LatAm checkout flow and installments, and for affiliate networks that live inside the platform. None of the alternatives above match Hotmart's Brazilian payment experience out of the box.
FAQ
Is there a free Hotmart alternative for buyers? Yes. Nutror is free to install and use, and it's the closest buyer-side substitute for Brazilian users. Udemy and Coursera both have free content too, though the free tier on Coursera drops certificates and graded work.
What is the best Hotmart alternative in Brazil? For buyers, Nutror is the closest one-to-one. For creators, Monetizze is the other Brazilian platform that runs on a comparable producer-and-affiliate model, and Eduzz's producer side (behind Nutror) is worth pricing against Hotmart's fee schedule directly.
Can I move my Hotmart courses to another platform? Not automatically. There's no importer between Hotmart and Kajabi, Teachable, Skool, or Nutror. You export your videos and outlines from Hotmart's producer console and re-upload them on the new platform. Buyer purchases stay on Hotmart.
Is Kajabi worth it compared to Hotmart? Kajabi is worth it when you want site, email, funnels, and courses in one product and are willing to pay a fixed monthly fee for that. Hotmart is worth it when Brazilian payments and installments are the whole point of your funnel.
Does the Hotmart mobile app work offline? Partially. Purchased content can be downloaded for offline access, but the download list must be built while online. Nutror, Kajabi, Udemy, and Coursera all handle offline downloads similarly.
